Amazon faced unexpected criticism from users in India for selling doormats and other products with religious figures on its American website. The controversy soon escalated into a Twitter campaign asking Indians to boycott the e-commerce platform and its app.
Numerous angry users began tweeting against the e-commerce platform for selling doormats with images of Hindu gods, Jesus Christ and verses from the Quran. Soon, #BoycottAmazon began trending on Twitter in India, with several people threatening to uninstall the app and give it a negative rating on various app stores.
The products were being sold by a retailer called Rock Bull, but most of the tweets seem to have been directed at Amazon. After the backlash, Amazon reportedly removed most of the products from its site.
#BoycottAmazon, Now! Uninstall the app and cancel the orders, let them feel the heat...rate the app at 1 star. pic.twitter.com/oodnIeltd8— Govinda Zavar (@zGovinda) June 5, 2016
#BoycottAmazon For Hurting Hindu Sentiments By Selling Door Mats Featuring Hindu Goddess Laxmi.
RT & Spread! pic.twitter.com/SHsg2lVcEg— Sir Ravindra Jadeja (@SirJadeja) June 4, 2016
I uninstalled @amazonIN for Insulting Hindus by selling range of Hindu God and Goddess Doormats. #BoycottAmazon pic.twitter.com/CGUoNqJcLK— sunil kapoor (@sunilkapoor8) June 5, 2016
#BoycottAmazon @amazon @AmazonHelp
STOP abusing Hindu Deities
Enough is Enough
REMOVE these products pic.twitter.com/qCm4NOZnFb— No Conversion (@noconversion) June 5, 2016
Several others dismissed the campaign.
Childish trend, #BoycottAmazon. Why just doormat, put gods on toilet paper, condoms. Our tradition, Hinduness too big to be belittled by it— Abhijit Majumder (@abhijitmajumder) June 4, 2016
Incredible India: Where losers hoping to #BoycottAmazon never get upset with honour killings and female infanticide in the name of religion.— lindsay pereira (@lindsaypereira) June 4, 2016
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