Skip to main content

FACEBOOK Acquires GIPHY




GIPHY is a top source for the best and newest GIFs and animated stickers online, ranging from funny GIFs, reaction GIFs, unique GIFs and what have you.

Giphy already powers many of the GIFs you can post on Facebook. But now the social network wants to invest more in the platform. “Giphy makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves,” Facebook’s VP of product, Vishal Shah, said in today’s announcement. 

According to Axios, the social network is spending $400 million to buy Giphy. But naturally, many people have questions about acquisition. Will Facebook start using Giphy for data collection and ads? What about access? Will the service remain open to other social media services including Twitter? 

At the moment, Shah says nothing is changing, including access to the Giphy API, which lets other social media services source the GIF collection.  

“Giphy will continue to operate its library, including its global content collection and we’re looking forward to investing further in its technology and relationships with content and API partners,” he added. “People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content.”

Shah also said that Facebook’s plan is to encourage people to share more GIFs in their Instagram stories and over direct messages. It’s a goal the Giphy team shares. “We’ve had a lot of fun teaming up with Instagram over the years; Giphy’s Stickers were the perfect fit for layering on Instagram Stories, while our GIF search allowed everyone to capture that perfect emotion in Instagram’s DMs,” Giphy said in a blog post. “Based on the success of those collaborations (and many others) we know that there are exciting times ahead of us.”

The acquisition may face some federal scrutiny at a time when US government regulators are probing Facebook for antitrust violations.

Activist group Freedom From Facebook & Google opposes the deal, fearing that this will give Facebook even more leverage over various competitors who rely on Giphy's API and the broader digital ecosystem.

Giphy already serves over 700 million people and the company’s vast library of GIFs will still remain open to her everyone. 

Labels:

Comments

Post a Comment

You may also want to read these ⤵️

Referee kills player in a football match

A referee is facing murder charges after football players allegedly forced him to
2 comments
Read on »

Do not watch this while driving

Kids are lovely and fun to watch most times. I know most of you did this and so many other funny stuffs as a kid. Feel free to share yours... Do not watch this while driving
1 comment
Read on »

Over 40 Million Accounts Found Guilty

Microsoft has uncovered 44 million user accounts using usernames and passwords that have been leaked through security breaches.
1 comment
Read on »

RAW TALENT ep1 (freestyle by Gdlpeid)

Just watch! Freestyle by ''Gdlpeeid''. A rapper with a difference.  Pure raw talent.
Post a Comment
Read on »

These 10 Powerful Words And Phrases Defined The Decade

Honestly, it has been a wonderful decade to remember.  A lot has happened and a lot has been spoken also. But our focus is on the words and phrases spoken.  Below are words and phrases spoken between 2010 - 2019 that defined the decade.....
Post a Comment
Read on »

By February 2020 - WhatsApp Will Stop Working on These Phones

Every now and then, WhatsApp does fish out a list of old phones for which support is discontinued and if you have an old phone lying around as a backup, you might want to read on.
Post a Comment
Read on »

The Pros and Cons Of COVID-19 Contact Tracing Apps

                Written by                Jack -  Guest author Contact tracing apps seem to be the new fad. Their popularity is also one that comes on the back of a series of unfortunate events. They seem to hold another approach to fighting the menace of a disease that has claimed no less than 400,000 lives worldwide. The widespread race to get these apps working can also be attributed to the coming together of two big names in tech, Apple and Google, to make the frameworks for such apps happen. Like every other thing, though, how does the scales tip in favor of, or against, these apps? The Case for Contact Tracing Apps In April alone, the US people lost more jobs than the economy had been able to gain in about a combined decade. More unemployment claims are filed daily, while companies do not take their staff out of furlough anytime soon. Businesses are folding up daily, too, especially those still paying running costs (rent, electricity, etc.) even though they are not opening and s
Post a Comment
Read on »

Apple Has Released iOS 13.2.2 And Fixes Major Issue

All thanks to Apple,  the tech  giant just released iOS 13.2.2, which addresses the issue of background apps being killed prematurely, along with a handful of other annoyances.
Post a Comment
Read on »

This Magnetic thread Can Be Used To Clear Blood Clot in The Brain

Link from mashable.com  Researchers at MIT developed a thread that can be steered magnetically to glide through the brain's blood vessels and
Post a Comment
Read on »

This gigantic monster device turns wave energy into electricity

This 826-ton buoy was developed by OceanEnergy to turn wave energy into electricity. IEEE Spectrum reported that "OE Buoy" was towed from Oregon to Hawaii, where it will undergo a series of tests that will prove whether it can withstand the battering waves while generating electricity. Click the link below to watch the video..
Post a Comment
Read on »